Point of View: A Retrospective of Joe Sedelmaier(2009)

Point of View: A Retrospective of Joe Sedelmaier Synopsis

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Point of View: A Retrospective of Joe Sedelmaier (2009) is a documentary film directed by Marsie Jacober Wallach, released on October 23, 2009 with a runtime of 42m. It stars Joe Sedelmaier, Mike Plante, Charles Mulvehill and John Moschitta Jr..