How Chee!(2026)
The Infamous Local TV Ad That Became Folklore
How Chee! Synopsis
From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.
How Chee! (2026) is a documentary, comedy and history film directed by Craig Silliphant, released on April 2, 2026 with a runtime of 50m. It stars Craig Silliphant, Chris Murphy, Lara Murphy and Andy Kwan.
- Director:
- Craig Silliphant
- Writers:
- Craig Silliphant
- Cinematographer:
- Ethan Deutscher
- Production:
- Thoughtlab Media
- Status:
- Released
How Chee! (2026) Trailer
Watch the official trailer for How Chee! before you stream it.
How Chee! Cast & Crew
Main cast
Key crew
Directed by Craig Silliphant, written by Craig Silliphant.
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How Chee! – Frequently Asked Questions
Where can I watch How Chee! online?
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How Chee! (2026) does not have a confirmed streaming, rental or digital purchase option listed for your region yet. Availability is refreshed regularly, so check back for updates.
Who stars in How Chee!?
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The main cast of How Chee! (2026) includes Craig Silliphant, Chris Murphy, Lara Murphy, Andy Kwan and Justin Kwan. The film was directed by Craig Silliphant. You can see the full cast and crew list, with character names, further up this page.
When was How Chee! released?
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How Chee! was released on April 2, 2026 and runs for 50m.
Is there a trailer for How Chee!?
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Yes. The official How Chee! trailer is embedded in the trailer section of this page and plays instantly, no download or sign-up required.