The Secret of Selling the Negro(1954)
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
The Secret of Selling the Negro Synopsis
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
The Secret of Selling the Negro (1954) is a documentary film directed by Wayne A Langston, released on July 4, 1954 with a runtime of 21m. It stars Robert Trout. Viewers rate it 6.0 out of 10 across 1 ratings.
- Director:
- Wayne A Langston
- Writers:
- Helen A. Krupka
- Producers:
- Joseph G. Betzer, Harry W. Lange
- Production:
- Johnson Publishing, Sarra
- Status:
- Released
The Secret of Selling the Negro (1954) Trailer
Watch the official trailer for The Secret of Selling the Negro before you stream it.
The Secret of Selling the Negro Cast & Crew
Main cast
Key crew
Directed by Wayne A Langston, written by Helen A. Krupka, produced by Joseph G. Betzer and Harry W. Lange.
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The Secret of Selling the Negro Reviews & Ratings
Average viewer score of 6.0/10 from 1 ratings.
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The Secret of Selling the Negro – Frequently Asked Questions
Where can I watch The Secret of Selling the Negro online?
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The Secret of Selling the Negro (1954) does not have a confirmed streaming, rental or digital purchase option listed for your region yet. Availability is refreshed regularly, so check back for updates.
Who stars in The Secret of Selling the Negro?
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The main cast of The Secret of Selling the Negro (1954) includes Robert Trout. The film was directed by Wayne A Langston. You can see the full cast and crew list, with character names, further up this page.
When was The Secret of Selling the Negro released?
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The Secret of Selling the Negro was released on July 4, 1954 and runs for 21m.
Is The Secret of Selling the Negro worth watching?
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The Secret of Selling the Negro (1954) holds an average rating of 6.0 out of 10 from 1 viewer votes, and is a good pick if you enjoy documentary films. Read the viewer reviews on this page to decide for yourself.
Is there a trailer for The Secret of Selling the Negro?
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Yes. The official The Secret of Selling the Negro trailer is embedded in the trailer section of this page and plays instantly, no download or sign-up required.